• May 4th - 7th  Mother's Day Gift with Purchase, receive a stationary set with purchases of $350 or more

  • May 19th - 21st - Select Styles at 40% off. All remaining Full Price Resort styles are included, plus 3 styles from Spring Delivery 1- Tessa in Blue Palms, Kelly in White + Blue Floral, and Parker Dress in Tulip Ikat White + Blues. Spring Styles are 40% for weekend only, Resort Styles will stay at markdown price after the weekend
  • May 25th - Spring Delivery 5 launch


  • Spring 1 and 2 Select Markdowns - exact date TBD- date will be updated more than 2 weeks prior to markdowns
  • June 16th - Kelly Dress in Blue + Green Gingham launches online
  • June 29th - Spring 1 Markdowns and Select Spring 2 (5 styles) at 40% off


  • July 14th - Kelly Dress in Pink + Orange Gingham launches online
  • July 27th - 31st - End of Season Sale - Additional 50% off all sale items online


  • August 25th - Fall Delivery 1 launch online


  • September 1 - 4th - Labor Day Promotion- 30 or 40% off select spring styles (markdowns). 
  • September 21st - Fall Delivery 2 launch online


  • October 16th week - tentative select Spring Markdowns (deliveries 3-5)
  • October 26th - Holiday Capsule launch


  • November 17th- Resort Delivery 1 launch online
  • November 23rd - Early Access to BFCM Sale - 30% off sitewide
  • November 24th - 27th - Black Friday Cyber Monday Promo - 30% off sitewide 


  • All month- Free Gift Box with any purchase
  • December 1st - December 12th - 12 days of Christmas Promo- 24 hour flash sale on a new style each day (no Resort 24 styles will be included in this promotion)
  • December 15th - Resort 2 launch online
  • Dec 15th - 18th - Free shipping code


  • January 4th -7th- End of Season Sale- Additional 50% off all sale items online

Please Note- this calendar is subject to change based on inventory availability.  We will do our utmost to keep it updated in a timely fashion, please check back regularly for updates, as promotions may be added or updated. If you have questions about specific styles and/ or promotion dates, please reach out to  NOTE: This information is for Wholesale accounts ONLY for planning and informational purposes and may not be shared with outside parties.